Hubspot Sales

AUGUST 12, 2020

Legacy sales teams build their sales process around their own needs, not their buyers’. Legacy salespeople focus their energy on “checking the boxes” their sales manager laid out for them instead of listening to the buyer and supporting them through the purchasing process. Define your buyer’s journey.

Sales 139

Sales Decision-making Healthcare Value Proposition 139

Hubspot Sales

AUGUST 21, 2023

Get your team together and brainstorm the various job titles that could be impacted by your solution. The engagement and conversion rates of your ads will indicate which value proposition and pain points work best. The sales team in this model is typically composed of a sales manager that supervises a handful of reps.

Marketing 98

Marketing Brainstorming Decision-making Advertising 98

Hubspot Sales

NOVEMBER 21, 2018

Get your team together and brainstorm the various job titles that could be impacted by your solution. The engagement and conversion rates of your ads will indicate which value proposition and pain points work best. They show this through digital behavior like downloading an ebook or joining a webinar. The Channel Model.

Marketing 139

Marketing Advertising Decision-making Brainstorming 139