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Who Should I Co-Sell With?

CoSell

Look to software vendors whose tools help customers get maximum value from your firm’s products. Verticalization Specialists Specialist companies focus on customizing software to meet the needs of customers in specific industries. White Label Partners These partners utilize a vendor’s product or solution incorporated within their own.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Get your team together and brainstorm the various job titles that could be impacted by your solution. Negotiation: Both sales reps and decision-makers discuss pricing details and feature needs. Content research: Brainstorm content topics that include that keyword. Analyze and shorten the sales cycle.