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Who Should I Co-Sell With?

CoSell

Tools Developers Looking for a way to add value and extend reach? Look to software vendors whose tools help customers get maximum value from your firm’s products. Verticalization Specialists Specialist companies focus on customizing software to meet the needs of customers in specific industries. But don’t stop there.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Get your team together and brainstorm the various job titles that could be impacted by your solution. The engagement and conversion rates of your ads will indicate which value proposition and pain points work best. Content research: Brainstorm content topics that include that keyword. Understand your buyer’s journey.