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Who Should I Co-Sell With?

CoSell

Tools Developers Looking for a way to add value and extend reach? Look to software vendors whose tools help customers get maximum value from your firm’s products. Verticalization Specialists Specialist companies focus on customizing software to meet the needs of customers in specific industries. But don’t stop there.

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Transcript of Interview between Harvey Dunham, Managing Director – Strategy & Marketing at SAMA, & Adrian Davis

Whetstone

But I guess the key advice, Harvey, would be exactly where you started: the perception of value. I think a lot of us, when we talk about our value proposition or our unique selling proposition, our differentiated value, we tend to think inside out. ” And we hear from them first their perception of value.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

The engagement and conversion rates of your ads will indicate which value proposition and pain points work best. With your personas and value matrix built, dive deeper to understand the journey a potential customer will take, both from the buyer’s perspective and from the perspective of your company.