Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Innovate – Be more innovative in M&BD. There was sometimes a lack of appetite for trying new approaches by fee-earners who might be risk averse or resistant to trying out innovative initiatives.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Jermaine Edwards

NOVEMBER 25, 2021

The approach you take to managing stakeholders will also be guided by the history with the customer, their business size, their willingness to embrace innovation in their business, their appetite for growth and the project you are working on. Therefore a business should seek to create value for all stakeholders, not just shareholders.

Stakeholders 130

Stakeholders Decision-making Shareholders Key Account Management 130

CoSell

MAY 20, 2021

When there is close alignment, you’ll see a boost in creative brainstorming. Marketing may have innovative ideas to streamline the path that buyers take. They have more to offer than ideas about promotional items, event marketing, and expensive advertising. Similarly, with sales managers.

Shareholders 52

Shareholders e-Learning Brainstorming Profitability 52