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How to Drive Attendees to Your Next Event (Literally!), According to Uber for Business' Marketing Director

Hubspot Sales

When it comes to events, many small business owners and sales reps struggle with the same challenge: Getting prospects and customers to attend. Yet, in-person or virtual event participation is often a critical component of networking, building relationships, and offering value to prospects ahead of a sale.

Marketing 117
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Transforming Local Government (TLG) 2024: Are You Ready?

Envisio

Next week, one of the foremost conferences in local government innovation returns. Transforming Local Government 2024 (TLG), hosted by the Alliance for Innovation, is a seriously inspiring event. For more information, visit the TLG 2024 website: TLG Event Website.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Innovate – Be more innovative in M&BD. There was sometimes a lack of appetite for trying new approaches by fee-earners who might be risk averse or resistant to trying out innovative initiatives.

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How to Turn Canceled B2B Events Into Sales Opportunities

Hubspot Sales

It’s why so many companies hold and attend conferences and other major events. There are many reasons you might have to cancel your upcoming B2B events. Global pandemic aside, everything from a burst pipe to a venue mix-up might force you to postpone or cancel your event. However, things don’t always go according to plan.

B2B 99
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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

The phrase tells us to have a positive mindset and look for the good when faced with a dire, and potentially devastating, turn of events. It is one of the most optimistic cliches known to man – and with good reason. The pandemic has presented an opportunity to reflect on what matters most in our personal and professional lives.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

Book review: The Strategy Book by Max McKeown Author and book overview of The Strategy Book Author Max McKeown, with both an MBA and PhD from Warwick Business School, is a strategy and innovation coach for leading companies. There are great questions to help you notice opportunities from reactions to unplanned events.

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Recap of PIEworks: How to Create a Culture of Innovation and Continuous Improvement

ClearPoint Strategy

Innovation is vital for organizations to improve their processes and successfully meet their goals. Yet, many organizations still struggle to create a culture of innovation and continuous improvement. This was only one of the tools Brandon showed off to expose how your team can leverage technology to improve innovation.