What is Customer Segmentation in SaaS and How is it Useful?
SmartKarrot
APRIL 24, 2020
Identifying and innovating new products or services becomes easier if you focus on one specific segment. So, for instance, one of your CSMs sends out an email with some industry news or articles, every month, to the clients from the manufacturing industry. Customer segmentation and research & developement should go hand-in-hand.
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