Remove Brainstorming Remove Innovation Remove Manufacturing Remove Value Proposition
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What is Customer Segmentation in SaaS and How is it Useful?

SmartKarrot

Identifying and innovating new products or services becomes easier if you focus on one specific segment. So, for instance, one of your CSMs sends out an email with some industry news or articles, every month, to the clients from the manufacturing industry. Customer segmentation and research & developement should go hand-in-hand.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Poor product-market fit can dampen a launch — even if the product is well-designed and innovative. Get your team together and brainstorm the various job titles that could be impacted by your solution. The engagement and conversion rates of your ads will indicate which value proposition and pain points work best.