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Book review: The Strategy Book by Max McKeown

Red Star Kim

This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. The author clarifies the strategic process while guiding the reader through it to create a new strategic mindset. Unusually, he has accolades for both customer service and human resources.

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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

Commerciality – Finance, pricing, innovation and research (kimtasso.com). Achieve buy in from all stakeholders. Work with other stakeholders to share ideas and brainstorm . Further information on PESTLE: Marketing basics – Marketing audits with onions and pestles (kimtasso.com). Positioning. Have a clear campaign plan.

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Strategic Leadership: Post-Pandemic and Beyond

CMOE

Meet frequently with other leaders across the organization to share successes and challenges and brainstorm solutions. You might ask, “How can leaders strategically move beyond a crisis or challenge and prepare for future uncertainty or change?” What new avenues for growth or innovation were revealed during the crisis?

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Top 6 Key Account Management Skillsets

SmartKarrot

Strategic Thinking and Planning One of the most important skills for a Key Account Manager is the ability to think and plan strategically. To develop strategic thinking skills, Key Account Managers should regularly analyze industry trends, customer insights , and competitive landscapes.