What is an Ideal Customer Profile (ICP) and why do you need one?
Insightly
JULY 25, 2023
An ideal customer is one that is profitable, scalable, and a long-term fit for your business growth. Consult data collected through your customer relationship management system (CRM) , customer data platform and other analytics tools. How do you create an ICP? There are six steps to create an ideal customer profile.
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