Business Planning, Client Development, Decision-making and Stakeholders

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Business Planning

Client Development

Decision-making

Stakeholders

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

JULY 11, 2022

A bite-sized approach to engaging fee-earners in the planning process was suggested: marketing planning process into a professional service firm (kimtasso.com). There are lots of articles on internal communications, buy-in and stakeholder engagement. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com).

Innovation

Innovation Marketing Stakeholders Value Proposition

How to engage fee-earners in the M&BD planning process?

Red Star Kim

AUGUST 1, 2023

Find ways to make their lives easier and better. Question your assumptions and approach – Marketing and business development professionals need a detailed plan addressing all the issues in the marketing planning process. They can make it a firm priority to produce M&BD plans. Make it data-driven.

Decision-making

Decision-making Marketing Business Planning Management

Strategic Accounts Today

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

How to engage fee-earners in the M&BD planning process?

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