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How to engage fee-earners in the M&BD planning process?

Red Star Kim

Find ways to make their lives easier and better. Question your assumptions and approach – Marketing and business development professionals need a detailed plan addressing all the issues in the marketing planning process. They can make it a firm priority to produce M&BD plans. Map out the client’s buying journey.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

There are lots of articles on internal communications, buy-in and stakeholder engagement. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com). Ten top takeaways on stakeholder engagement and buy in (kimtasso.com). 40% Selling (winning new clients). 10% Existing client development.

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Strategic Account Management

ProlifIQ

The team’s expertise and knowledge help in navigating complex organizational structures, understanding customer dynamics, and building strong relationships with stakeholders. By leveraging data, market research, and customer insights, account managers can make informed decisions, identify growth opportunities, and mitigate risks.

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15+ Interview Questions for Consultants [+ Sample Responses]

Hubspot Sales

Explain your thought process and decision-making. For example, "I like tackling tough issues and developing new solutions. I enjoy the process of analyzing complex data, identifying patterns and trends, and using that data to make informed recommendations. For instance, what was your main objective? Don't be vague here.

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How to Succeed With Account Management

Arpedio

The practice involves managing relationships with customers and clients, and keeping them happy by making sure that their needs are met. True account management means becoming an advisor, so the key responsibilities include answering client questions, solving their problems and overall acting as business partners.

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How to Ignite Success With Account Plans

Arpedio

How to Ignite Success With Account Plans ← Back to blog Say hello to Account Plans, the secret sauce that transforms ordinary sales strategies into extraordinary journeys of client engagement and revenue growth. Picture this: you’re armed with a treasure trove of information about your clients, their needs, goals, and challenges.

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Aug 12 – Customer Success Jobs

SmartKarrot

Apply here: [link] Role: Customer Success Manager Location: London, England, United Kingdom Organization: Integral Ad Science As a Customer Success Manager, you will act as the lead point of contact for any and all matters specific to assigned clients. Develop a trusted advisor relationship with key client stakeholders.