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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. See also integrated-business-planning-oct12.pdf

Marketing 130
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Linking Budget to Strategy Virtual Event Recap

ClearPoint Strategy

This serves as the anchor between the operations budget and strategy, as well as the backbone for department business plans and performance measures that help them gauge success. In the past, they used a base budgeting method , categorized by the strategic plan. The entire department structure will also realign.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. The author clarifies the strategic process while guiding the reader through it to create a new strategic mindset. He’s clearly an advocate for scenario planning. What are senior managers scared of?

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Strategy Software For Business Planning: ClearPoint

ClearPoint Strategy

Turn your business plans into a well-formed strategic plan with ClearPoint. Is your organization currently guided by a patchwork of short-term departmental business plans rather than an overall strategic plan? ClearPoint users are more likely to: Think intentionally about the future.

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27 Top Books for CEOs and Entrepreneurs

Hubspot Sales

Great People Decisions. 1) “ The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers ” by Ben Horowitz. Get practical advice on how to manage tough problems they don’t cover in business school. Review : “This book can be read as ‘The Art of War’ for business. Think your problems are hard?