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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. See also integrated-business-planning-oct12.pdf

Marketing 130
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Thinking about starting your own business? Here’s what to know

ACT

Here are a few helpful tips for starting your own business and finding a path to success. Outline your business plan One of the most common mistakes new entrepreneurs make is to start a business without a concrete business plan. Moving forward without a plan could set your business up for failure.

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Linking Budget to Strategy Virtual Event Recap

ClearPoint Strategy

Shawna Davis, Budget and Performance Analyst, shared that Olathe has a 20-year strategic plan in place with an organizational scorecard. This serves as the anchor between the operations budget and strategy, as well as the backbone for department business plans and performance measures that help them gauge success.

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Strategy Software For Business Planning: ClearPoint

ClearPoint Strategy

Turn your business plans into a well-formed strategic plan with ClearPoint. Is your organization currently guided by a patchwork of short-term departmental business plans rather than an overall strategic plan? ClearPoint users are more likely to: Think intentionally about the future.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. The author clarifies the strategic process while guiding the reader through it to create a new strategic mindset. He’s clearly an advocate for scenario planning.

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Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

Look to the business plan and departmental plans. Prepare a strategic M&BD plan. Other teams did equally well in their role play with great non-verbal communication Non-Verbal Communication (NVC) – the basics (Video) (kimtasso.com) and the GPT (Guinea Pig Test). What’s important to your clients?

Marketing 130
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27 Top Books for CEOs and Entrepreneurs

Hubspot Sales

The author’s incredible use of real blue-chip and no-name company stories effectively communicates his point.”. Think your problems are hard? My only add is if you need to understand strategic thinking processes of large corporations -- and CEOs in particular -- this is an excellent book.”. The takeaway?