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Book review: The Strategy Book by Max McKeown

Red Star Kim

I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. He’s clearly an advocate for scenario planning.

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Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

Look to the business plan and departmental plans. Prepare a strategic M&BD plan. You might consider: What’s important to your senior management team? What’s important to your fee-earners? What’s important to your clients? Where can I have the biggest impact? What are our goals?

Marketing 130
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Thinking about starting your own business? Here’s what to know

ACT

Here are a few helpful tips for starting your own business and finding a path to success. Outline your business plan One of the most common mistakes new entrepreneurs make is to start a business without a concrete business plan. Moving forward without a plan could set your business up for failure.