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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. Some think about a centralised or decentralised approach to strategy.

Marketing 130
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Thinking about starting your own business? Here’s what to know

ACT

Outline your business plan One of the most common mistakes new entrepreneurs make is to start a business without a concrete business plan. Moving forward without a plan could set your business up for failure. Before you meet potential investors, you must outline a solid financial plan.

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27 Top Books for CEOs and Entrepreneurs

Hubspot Sales

Walton’s thoughts on building a lasting business and “servant leadership” are important lessons for any executive to learn. What they don't teach you in business school is to recognize opportunity. 18) “ The Five Dysfunctions of a Team: A Leadership Fable ” by Patrick Lencioni. The takeaway?