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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. Some think about a centralised or decentralised approach to strategy.

Marketing 130
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Thinking about starting your own business? Here’s what to know

ACT

Here are a few helpful tips for starting your own business and finding a path to success. Outline your business plan One of the most common mistakes new entrepreneurs make is to start a business without a concrete business plan. Moving forward without a plan could set your business up for failure.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. The author clarifies the strategic process while guiding the reader through it to create a new strategic mindset. He’s clearly an advocate for scenario planning.

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Strategy Software For Business Planning: ClearPoint

ClearPoint Strategy

Turn your business plans into a well-formed strategic plan with ClearPoint. Is your organization currently guided by a patchwork of short-term departmental business plans rather than an overall strategic plan? ClearPoint users are more likely to: Think intentionally about the future.

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27 Top Books for CEOs and Entrepreneurs

Hubspot Sales

Walton’s thoughts on building a lasting business and “servant leadership” are important lessons for any executive to learn. What they don't teach you in business school is to recognize opportunity. 18) “ The Five Dysfunctions of a Team: A Leadership Fable ” by Patrick Lencioni. The takeaway?

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Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

Look to the business plan and departmental plans. Prepare a strategic M&BD plan. You might consider: What’s important to your senior management team? What’s important to your fee-earners? What’s important to your clients? Where can I have the biggest impact? What are our goals?

Marketing 130