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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Some suggested focusing on reporting profit improvement instead. It may take time to build up to a full ROI analysis – especially where both digital and traditional methods of marketing and business development were deployed. 40% Selling (winning new clients). 10% Existing client development. 30% All of them.

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Strategic Account Management

ProlifIQ

The focus on customer retention within strategic account management is paramount as it ensures the longevity and profitability of the relationships with these strategic customers. By leveraging data, market research, and customer insights, account managers can make informed decisions, identify growth opportunities, and mitigate risks.

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. We chatted about: – the importance of having a client development plan. – how to avoid client churn.

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How Much Money Does a Key Account Manager Really Make?

Account Manager Tips

How much money does a key account manager make? Hard work Key account managers are responsible for the most important clients a company has. Money can't buy happiness, but it sure makes misery easier to live with. Find out how much money key account managers REALLY make! How much money does a key account manager make?

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Dealing with adversity as an agency owner, with Rebecca McIntyre-Smith

Account Management Skills

Why is this a good balance with you doing the sales and the client development? Gordon was a developer, he moved from development across so the company was started by Bart, developer, Ethan, designer, and Gordon developer. So obviously, your clients were aware. Do you explain it to clients?

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How to Succeed With Account Management

Arpedio

The practice involves managing relationships with customers and clients, and keeping them happy by making sure that their needs are met. True account management means becoming an advisor, so the key responsibilities include answering client questions, solving their problems and overall acting as business partners.

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Account Planning: Manage Long-Term Account Development

Arpedio

In order to understand these strategies and make full use of them, a strategic account plan may come in handy. A key account plan is your methodical strategy for ensuring your key client has a satisfactional customer experience throughout the life of the account. What Should a Key Account Plan Include?