Client Interview, Event, Facilitation and Organization

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Client Interview

Event

Facilitation

Organization

The Power of Peer Networks: An Interview with Katharyn White, Former CMO, T-Systems (Part I of II)

Farland Group

MARCH 22, 2022

I knew Farland had a particular approach that I thought would be helpful to this situation and could engage with us as an organization constructively, while at the same time providing value and insight to our clients.”. Even pre-pandemic, Farland had started to do client interviews with the intention to lead to a physical engagement.

Construction

Construction Client Interview Facilitation Decision-making

Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group

Farland Group

SEPTEMBER 28, 2022

Q: Do you feel that a lot of the work you’ll need to do in building account-based growth will be around organization and culture? So, there’s a more hybrid approach to whatever you’re doing—whether you’re trying to understand executives or whether you’re trying to engage them through events—that’s important.

Co-Creation

Co-Creation Marketing Management Suppliers

Strategic Accounts Today

The Power of Peer Networks: An Interview with Katharyn White, Former CMO, T-Systems (Part I of II)

Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group

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