Strategic Account Management Association

JUNE 14, 2021

We conducted client interviews and facilitated group discussions through our customer advisory board. This research revealed that our clients’ greatest need for strategic alignment was in envisioning and maintaining a digital enablement roadmap. Total Cost of Ownership: Average client savings increased 52 percent , from $5.5

Global Accounts 520

Global Accounts Account Management Management Brainstorming 520

Farland Group

DECEMBER 1, 2022

Mike Abbott is the Head of Market Insights, Global Thought Leadership and the Thomson Reuters Institute, which brings together people from across the legal, corporate, tax and accounting, and government communities to ignite conversation and debate. Our next meeting will be around sharing our Thomson Reuters strategy. How is it going?

Leadership 52

Leadership Meetings Government Organization 52

Farland Group

SEPTEMBER 28, 2022

Where some companies have made great strides is where marketing has helped to build new content and to facilitate the development of thought leadership. Make sure that, if it’s an advisory board meeting or it’s a bigger program-shaping thing, you have questions ready that they can then shape and build on.

Co-Creation 52

Co-Creation Marketing Management Suppliers 52