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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate. Customer success is focused on retention, loyalty and advocacy. Add them all together, and you get customer experience management.

CXM 520
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5 digital banking customer experience trends to consider for 2023

Zendesk

Banks that consistently optimize the customer experience grow 3.2x And with over 50 percent of consumers reporting that they will switch to a competitor after a single unsatisfactory interaction, customer experience has never been more important for any industry. What is customer experience in banking?

Banking 52
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The Current State of Professional Services

ACT

These created roadblocks to service delivery and resource utilisation and, in turn, affected customer experience. Given that professional services firms thrive on client relationships, without the utilisation of technology, a lack of skilled professionals could be catastrophic.

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Key Account Manager vs Sales Manager: Navigating the World of Digital Key Account Management

DemandFarm

Key Account Managers can, in turn, provide insights on maintaining long-term client relationships, personalizing solutions, and handling complex client issues. Collaborating on Client Onboarding and Transition Sales Managers and Key Account Managers can collaborate during the client onboarding and transition process.

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9 steps to choose the best CRM

Insightly

CRM systems facilitate frictionless transitions from leads to prospects to customers by mapping customer relationships. A CRM solution is an essential part of your company’s digital transformation. You can eliminate redundant interactions, departmental silos, and customer frustrations.

CRM 90