Client Relationships Customer Value Decision-making Shareholders 
Upland
JANUARY 29, 2024
Sales productivity becomes even more difficult for complex B2B accounts with large buying groups and multiple divisions involved in the decision-making process. Why account planning is essential to boost sales productivity Account planning is the process of mapping out key aspects of a potential customer or account.
Insightly
NOVEMBER 1, 2022
CRM Models: How They Can Boost Customer Profitability. These strategies underpin the process of managing customer data, helping to ensure you make the most of the information you gather. Increase customer lifetime value (CLV): CRM models can help you increase CLV across every client relationship.
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