Upland

JANUARY 29, 2024

Sales productivity becomes even more difficult for complex B2B accounts with large buying groups and multiple divisions involved in the decision-making process. Why account planning is essential to boost sales productivity Account planning is the process of mapping out key aspects of a potential customer or account.

Account Planning 195

Account Planning Sales Decision-making Shareholders 195

Account Manager Tips

SEPTEMBER 7, 2022

Does the return on investment provide significant benefits to make them worth pursuing? In other news + How to Add Customer Value for B2B in 3 Easy Steps. The simplest and fastest way I've found for adding customer value is by turning information into knowledge. Bain B2B Elements of Value. Save my spot.

Value Proposition 130

Value Proposition Key Account Management Negotiation Account Management 130

Account Manager Tips

AUGUST 31, 2022

Does the return on investment provide significant benefits to make them worth pursuing? Explain to your client how your solution positively impacts (1) departmental (2) business unit (3) corporate factors? It’ll improve visibility of your differentiated value with decision-makers and help you get things done.

Value Proposition 130

Value Proposition Negotiation Key Account Management B2B 130

PandaDoc

OCTOBER 14, 2020

These days, a customer can find out almost everything about your company with a Google search. What Google can’t replicate, however, is the people, beliefs, and values that make your brand the best choice. It’s not enough to regurgitate dry facts when a customer makes contact. Stories Center the Customer.

Decision-making 111

Decision-making Sales Suppliers Advertising 111

Zendesk

JUNE 30, 2022

No matter how you show your customers love, the purpose is the same: Keep your customers happy, coming back for more, and singing your praises to the world. Sales reps naturally focus their time on making sales—that’s kind of the point. If you were making bets at a casino in Las Vegas, it’s pretty clear which sale you’d bet on.

Sales 98

Sales Decision-making B2C Profitability 98

SmartKarrot

FEBRUARY 2, 2022

Role: Customer Success Director Location: Remote, Minneapolis, MN, US Organization: Numerator As a Customer Success Director, you will manage a client relationship after onboarding is complete to drive ongoing realized value against measurable long-term strategic goals to ensure long-term success.

Customer Success 19

Customer Success Onboarding Client Relationships Stakeholders 19

Insightly

NOVEMBER 1, 2022

CRM Models: How They Can Boost Customer Profitability. These strategies underpin the process of managing customer data, helping to ensure you make the most of the information you gather. Increase customer lifetime value (CLV): CRM models can help you increase CLV across every client relationship.

Profitability 52

Profitability CRM Value Proposition Customer Experience 52