Client Relationships, Management and Value Selling

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Client Relationships

Management

Value Selling

Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

SEPTEMBER 11, 2020

In strategic account management, companies have to address the never-ending question of how to differentiate themselves and gain market share. I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate. In a word: No!

CXM

CXM Account Management Customer Experience Management

After-sales service: 10 strategies to keep customers engaged

Zendesk

JUNE 30, 2022

Use packaging as a chance to lean into value selling. When events are consistent, you can automate annual messages through your customer relationship management (CRM) platform. It’s smarter to invest in repairing the client relationship than to lose that revenue stream for good and be faced with negative word-of-mouth.

Sales

Sales Decision-making B2C Profitability

Strategic Accounts Today

Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

After-sales service: 10 strategies to keep customers engaged

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