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Book review – Managing Brands

Red Star Kim

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). Please let me know who you would recommend.

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Nurture a change management movement – From “Let it go” to “Let it grow”

Red Star Kim

Naturally it is important that the leadership team communicates the rationale for the change. Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Build enthusiasm for a joint vision of the future Promote dialogue Too often change communications are one-way.

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Exploring the Influence of AI on Leadership Roles – an experiment by a CEO

MDI Training

Complex interpersonal communication Interpreting body language, non-verbal communication, and subtle signs is a human strength. In complex interpersonal situations, such as negotiations or conflict resolution, human understanding of communication is invaluable. AI does not yet have a (co-)decision-making role.

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Top 9 Slack Integrations For Different Use Cases

PandaDoc

Effective communication, team collaboration, and employee engagement are the cornerstones of the new-age work culture. In fact, 72% of business leaders believe a workplace’s productivity levels increase due to effective communication. And tools like Slack have revolutionized team communication and collaboration. user/month.

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Maximizing Customer Retention: The Role of Key Account Management in Customer Success Management

DemandFarm

The rise of the digital era has changed the rules of the game. KAM principles encompass fostering robust relationships, tailoring solutions, maintaining consistent communication, prioritizing the long term, and constantly reviewing and adapting strategies. The focus of businesses must evolve from revenue targets to value creation.

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What type of B2B sales will still exist in 50 years?

QYMATIX

The communication tools that became so self-evident in sales today did not exist 50 years ago: smartphone (circa 1994), email (crazy eighties), and the internet. To communicate with their customers, salespeople had to rely on the phone and the post office. Sales today – Digitalization drives sales forward – faster.

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What type of B2B sales will still exist in 50 years?

QYMATIX

The communication tools that became so self-evident in sales today did not exist 50 years ago: smartphone (circa 1994), email (crazy eighties), and the internet. To communicate with their customers, salespeople had to rely on the phone and the post office. Sales today – Digitalization drives sales forward – faster.