Strategic Account Management Association

DECEMBER 3, 2020

At the 2020 SAMA Annual Conference (held virtually Nov. Highlights are presented below, and the full panel is available on demand by registering for the virtual conference here. Highlights are presented below, and the full panel is available on demand by registering for the virtual conference here. Centers of Excellence (CoE).

Co-Creation 987

Co-Creation Value Proposition Account Management Suppliers 987

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

Management 130

Management Co-Creation Publishing Leadership 130

SmartKarrot

SEPTEMBER 1, 2022

It takes more than just showing up at conferences to gain visibility. According to Sam Odio, co-founder, and CEO (Chief Executive Officer) of Freshplum , “it’s not rare to have a 6-12 month sales cycle when selling to Fortune 500 firms, which may be very hard for a startup.” Every supplier is unique.

Suppliers 10

Suppliers Insurance Energy and Utilities B2B 10