Strategic Account Management Association

DECEMBER 3, 2020

At the 2020 SAMA Annual Conference (held virtually Nov. Highlights are presented below, and the full panel is available on demand by registering for the virtual conference here. Highlights are presented below, and the full panel is available on demand by registering for the virtual conference here. Centers of Excellence (CoE).

Co-Creation 987

Co-Creation Value Proposition Account Management Suppliers 987

Strategic Account Management Association

JANUARY 25, 2022

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” The winners of the 2022 Excellence Awards will be announced at the SAMA Annual Conference May 23-25 in New Orleans. By Emily Williams, Strategic Account Manager , Pfizer.

Healthcare 400

Healthcare Co-Creation Stakeholders Account Management 400

Arpedio

JUNE 1, 2023

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference. Now that the conference has come to an end, it’s time for a recap.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

Envisio

JULY 21, 2023

The overall focus at this year’s GFOA Annual Conference in Portland was on adopting innovation and growth mindsets. The creation of the white paper was also informed by leading local government practitioners at the ICMA 2022 Annual Conference and in collaboration with the GFOA. “We

Government 52

Government Finance Co-Creation Innovation 52

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

Management 130

Management Co-Creation Publishing Leadership 130

PartnerTap

OCTOBER 19, 2021

No one could imagine what the innovations of Salesforce would bring about, including the evolution of the Salesforce AppExchange which gives visibility to technologies created by women and people of color. Parker Harris is the co-founder of Salesforce and was the CTO that built Salesforce’s cloud infrastructure.

Innovation 52

Innovation Co-Creation Internet Software 52

Mercuri International

MAY 23, 2023

Use AI-based simulations to deliver value propositions and iterate innovations or prototypes through virtual trial and error. Fostering co-creation and innovation using AI. Even the developers of AI are often not 100% sure of the mechanics of their creations. Create digital twins. But there are risks.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52