Strategic Account Management Association

DECEMBER 3, 2020

At the 2020 SAMA Annual Conference (held virtually Nov. Highlights are presented below, and the full panel is available on demand by registering for the virtual conference here. Highlights are presented below, and the full panel is available on demand by registering for the virtual conference here. Centers of Excellence (CoE).

Co-Creation 987

Co-Creation Value Proposition Account Management Suppliers 987

Strategic Account Management Association

JANUARY 25, 2022

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” The winners of the 2022 Excellence Awards will be announced at the SAMA Annual Conference May 23-25 in New Orleans. Stakeholder management. My team and I led the internal mind-mapping of the customer’s stakeholders.

Healthcare 400

Healthcare Co-Creation Stakeholders Account Management 400

Arpedio

JUNE 1, 2023

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference. Now that the conference has come to an end, it’s time for a recap.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

Management 130

Management Co-Creation Publishing Leadership 130

MDI Training

JULY 7, 2022

At the pitch, we were able to convince them with an innovative presentation using an e-learning tool and a concept based on the 70-20-10 model, where the focus is on maximum practical benefit and integrated transfer assurance. The conference program was developed around the following guiding themes: Leadership. High Performing Teams.

e-Learning 52

e-Learning Leadership Co-Creation Digitalization 52

Showpad

OCTOBER 9, 2020

Showpad just hosted the world’s largest sales enablement conference. Showpad Co-founder and President, Louis Jonckheere, spoke about creating an easy B2B customer experience. . Showpad Co-founder and CEO, Pieterjan Bouten, discussed his thoughts on why the term “sales teams” is outdated when speaking about the buyer experience. .

Co-Creation 40

Co-Creation Healthcare B2B Customer Knowledge 40

SmartKarrot

SEPTEMBER 1, 2022

Enterprise sales: Selling a good or service to an enterprise involves a lengthy sales cycle, numerous stakeholders, a lot of money, many risks, and a lot of complexity. Promote a solution: Dealing with several stakeholders, each with their own wants and issues that need to be resolved, is a part of enterprise sales. Be not alarmed.

Suppliers 10

Suppliers Insurance Energy and Utilities B2B 10