Strategic Account Management Association

DECEMBER 3, 2020

At the 2020 SAMA Annual Conference (held virtually Nov. Highlights are presented below, and the full panel is available on demand by registering for the virtual conference here. Highlights are presented below, and the full panel is available on demand by registering for the virtual conference here. Centers of Excellence (CoE).

Co-Creation 987

Co-Creation Value Proposition Account Management Suppliers 987

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

Management 130

Management Co-Creation Publishing Leadership 130

Mercuri International

MAY 23, 2023

Develop & deliver value SAMs build an impactful value proposition that resonates with the customer’s needs and deliver it as an engaging message. AI tools to augment the SAM: Collect value propositions from virtual sales meetings across the organization. Fostering co-creation and innovation using AI.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

SBI

NOVEMBER 7, 2019

Doug Winter, Seismic co-founder and CEO. Marketers understand that producing personalized, compelling content is foundational to providing value to their company’s bottom line and therefore the business at large,” said Doug Winter, Seismic co-founder and CEO. A well-presented value. Even add a "schedule a meeting" button.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20