Strategic Account Management Association

AUGUST 6, 2021

Director Global Account Management, Aramex. Aramex is a leading global provider of comprehensive logistics and transportation solutions, headquartered in Dubai and listed on the Dubai Financial Market. Its mission is to handle defined strategic key accounts. By Shahaboddin Wahdatehagh, Sr.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520

KAM With Passion

FEBRUARY 22, 2021

For all organisations, large or small, who take it seriously, practicing KAM is about developing deep and strong relationships with truly strategic customers in order to accelerate innovation and growth. Increasingly, KAM approaches include co-creation in the field of R&D or of go-to-market models.

Key Account Management 130

Key Account Management Account Management Management Co-Creation 130

Cosawi

JANUARY 31, 2020

SAMs traditionally are the experts at co-creation, identifying customer pain points and solutions connecting them – guiding customers through the steps of exploration, research, validation, purchase and, ultimately, advocacy. Roles in Digital Economy. Let’s look at how this might be applied using a semi-fictionalized example.

Co-Creation 52

Co-Creation Marketing Sales Innovation 52

Mercuri International

MAY 23, 2023

For example, working with digital twins as a sales tool — a virtual model designed to accurately reflect a physical object, relationship, or ecosystem. Use AI-based simulations to deliver value propositions and iterate innovations or prototypes through virtual trial and error. Create digital twins. But there are risks.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52