The Importance of Aligning Marketing and Sales
Strategic Communications
NOVEMBER 11, 2021
Sinha, and Sally E. Today there’s no reason for prospects to speak with sales teams early when all the information they want, need, and crave is just one search away,” says Joshua Feinberg, CEO and co-founder of SP Home Run. How do you prioritize? Zoltners, P.K. THE BURGEONING IMPORTANCE OF SALES AND MARKETING ALIGNMENT.
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