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The Importance of Aligning Marketing and Sales

Strategic Communications

NOVEMBER 11, 2021

“Today there’s no reason for prospects to speak with sales teams early when all the information they want, need, and crave is just one search away,” says Joshua Feinberg, CEO and co-founder of SP Home Run. Both teams must agree on how to allocate the company’s resources—or procure what’s needed—to achieve the goals of the shared strategy.

Marketing 52
Marketing Co-Creation e-Learning Sales 52
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A Step-by-Step Guide to Landing Your First Enterprise Client

SmartKarrot

SEPTEMBER 1, 2022

You will undoubtedly spend that time in numerous meetings, perhaps entangled in office politics or navigating hoops as the legal and procurement departments investigate your business. Be not alarmed. When attempting to acquire an enterprise client, this is standard practice.

Suppliers 10
Suppliers Insurance Energy and Utilities B2B 10
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