10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West
Red Star Kim
JANUARY 16, 2023
Higher salary demands will put further pressure on profits/margins unless firms raise prices significantly (which some are doing). Nearly two-third of firms (63%) place this among their top three management priorities. Operational efficiency rises up the strategic agenda. Firms anticipate an average 8.5% increase in marketing budget.
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