Communication CXM Organization Prioritization 
Zendesk
APRIL 9, 2021
One way some brands attempt to get a handle on everything is through CXM, or Customer Experience Management. CXM is a company’s system for tracking, overseeing, and influencing every physical and digital touchpoint for customer interactions. With CXM, the company’s interests may initially be at odds with the customer’s.
SmartKarrot
FEBRUARY 16, 2022
An organization can increase its revenue by 10-15% by improving its CX. According to 71% of consumers, customer service at large organizations has stayed the same or gotten worse in the past few years. Several organizations have substantially increased their customer satisfaction levels by enhancing operational performance.
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