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What is CX and how has it changed in 2021?

Zendesk

One way some brands attempt to get a handle on everything is through CXM, or Customer Experience Management. CXM is a company’s system for tracking, overseeing, and influencing every physical and digital touchpoint for customer interactions. With CXM, the company’s interests may initially be at odds with the customer’s.

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75 Must-Know Customer Experience Statistics to Move Your Business Forward in 2022

SmartKarrot

Organizations prioritizing CX achieve 4-8% higher than their competitors. 97% of customer experience managers say CXM is a business strategy that helps create loyal customer relationships. 89% of CX managers express that customer experience management (CXM) helps improve customer satisfaction. times as many engaged employees. ??Companies