Communication, Global Accounts, Innovation and Suppliers

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Communication

Global Accounts

Innovation

Suppliers

The Business Review: a modern classic, so important also during difficult times

KAM With Passion

NOVEMBER 11, 2020

What is true in the private life is true in business as well, especially between a supplier and their customers. They need their suppliers to come to them with a “seek to serve” mentality. In order to understand their customer needs, in good like in bad times, suppliers need to run regular Business Reviews with them.

Key Account Management

Key Account Management Suppliers Account Management Account Planning

Account Base Marketing

Cosawi

DECEMBER 31, 2019

One of the key pressure points that we see is the increased complexity and diversity of types of customer problems suppliers are asked to solve. As the closest person to the customer and the owner of the customer-supplier relationship, is the SAM or KAM alone with all of the demands wrought by the new economy? We argue the opposite.

Marketing

Marketing Suppliers Account Management Global Accounts

Strategic Accounts Today

The Business Review: a modern classic, so important also during difficult times

Account Base Marketing

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