Remove Communication Remove Meetings Remove Shareholders Remove Value Proposition
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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. For example: Internal communication – Why, how and what (kimtasso.com). Meet with BDs to talk through their strategies.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

(200,000 companies with turnover or shareholder funds over £1.5m no-data-entry CRM; relationship intelligence (ERM); revenue operations system; automatic capture of emails, meetings and referrals). Some firms provide templates of different types of KAM meeting types. Used for building lists with over 300 search criteria.

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10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

Close any gaps in your solution, meet all commitments and ensure your client is satisfied. Demonstrate that you value your client's business. Improve communication. Knowing that means you can work out what they value and what you need to measure your impact. Stakeholders value business improvement.

Suppliers 246
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Why You Should Be Delivering Value-based Stories

Hubspot Sales

A value-based story is then the hook or the linchpin of the credibility introduction to get the buyer engaged. Value-based stories articulate a compelling value proposition by mentioning your past relatable successes that show how similar business problems were solved with measurable outcomes. How did we help them?

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4-Phase Guide to the Strategic Planning Process

OnStrategyHQ

To kick this process off, we recommend 1-2 weeks (1-hour meeting with the Owner/CEO, Strategy Director, and Facilitator (if necessary) to discuss the information collected and direction for continued planning.) Questions to Ask: What new needs of customers could you meet? Can you reach this segment through clear communication channels?

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The Sales Manager's Guide to Strategic Planning

Hubspot Sales

They are often created with investors and shareholders in mind. Provide baseline expectations your team needs to meet when/if your team hits unexpected challenges. What is your value proposition? Outline the structure of your team and clearly communicate who is responsible for what — and by when. SWOT Exercise.

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3 CRM Models and How They Improve Customer Profitability

Insightly

This is your opportunity to demonstrate to customers that you care about their needs and understand how to meet them. Examples of interactions include sending out promotions to high-value customers or enticing shopping cart abandoners with a small discount. Multichannel Integration. Performance Assessment.