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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

The [GAM] program’s core mission is to form and maintain a trusted partnership with our clients that produces mutual innovation and value resulting in measurable outcomes. Here at AVI-SPL we established our GAM program to drive long-term value through strategic alignment with our most valued global clients. Three Key Learnings.

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Artificial Intelligence and the Augmented SAM

Mercuri International

Use AI-based simulations to deliver value propositions and iterate innovations or prototypes through virtual trial and error. McKinsey & Company AI tools for the augmented account manager could be invaluable when it comes to: Predicting demand for a given solution by analyzing patterns. Account planning automation.