article thumbnail

How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Find gaps in your sales process where a disproportionate number of prospects fall off. Business and Consumer Services: 2.47%.

article thumbnail

Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

As a sales professional, you’re sending emails all day, every day. For instance, if your recipient’s LinkedIn profile says they love sailing, your subject line might read “Fellow sailing enthusiast // question about Company X” or “This is naut(ical) your typical sales email.” What if you’re below average and have room to improve?

article thumbnail

Book review – Managing Brands

Red Star Kim

Good analysis should: Create clarity and drive organisational strategy Enable effective decision-making Adapt to changing environments Create a focus of attention for management and staff Use metrics in strategy formulation which may show up strategic gaps (sales, profit, information, skills gaps).