DemandFarm

AUGUST 31, 2023

Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. Masterclass by Forrester Principal Analyst Anthony McPartlin: Why companies fail with key account management?

Key Account Management 52

Key Account Management Account Management Customer Success Management 52

DemandFarm

JULY 26, 2023

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

Key Account Management 40

Key Account Management Account Management Digitalization Management 40

Brooks Group

MARCH 6, 2023

Customer Relationship Management CRM Sales Managers also fulfill critical leadership positions by overseeing daily operations for eight-plus direct reports, including reporting and CRM sales pipelines to predict revenues, prioritize, and forecast performance. What Are the Key Account Management Skills?

Sales Management 52

Sales Management Management Suppliers Sales 52

DemandFarm

APRIL 28, 2023

As we explore the AI advantage in sales enablement, let’s dive into the benefits and innovations transforming the way businesses approach sales. AI can also assist in managing and prioritizing tasks. By leveraging AI-driven lead scoring, sales reps can prioritize leads with the highest likelihood of converting.

Artificial Intelligence 52

Artificial Intelligence Key Account Management Decision-making Account Management 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Most businesses today have turned to their CRMs for help to conduct intelligent and up-to-date White Space analyses.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Most businesses today have turned to their CRMs for help to conduct intelligent and up-to-date White Space analyses.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

NOVEMBER 23, 2021

When talking about account review best practices, Anders highlights ‘focus’ as the top priority and his number one piece of advice. Regardless of company size, Anders doesn’t believe that it’s possible to do account reviews on every single account. And to decide which accounts to prioritize can be tough.

Account Management 52

Account Management B2B CRM Prioritization 52