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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate. CXM vs. CRM: Do you need both? This is where CXM shines. Add them all together, and you get customer experience management.

CXM 520
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What is CX and how has it changed in 2021?

Zendesk

Customer experience (CX) has always been integral to a company’s success, but its significance has grown considerably in the midst of the COVID-19 outbreak. According to the Zendesk Customer Experience Trends Report 2021 , half of all customers say that CX is more important to them now than it was a year ago.

CXM 98
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75 Must-Know Customer Experience Statistics to Move Your Business Forward in 2022

SmartKarrot

Considering this importance, we have brought a list of 75 customer experience statistics to you. These will help you efficiently create an excellent experience for your customers. General customer experience statistics. Companies with a greater focus on customer satisfaction have 1.5x contact-form-7].