Strategic Account Management Association

SEPTEMBER 11, 2020

I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate. CXM vs. CRM: Do you need both? This is where CXM shines. Bottom line: You need both CRM and CXM for your business to succeed. And here’s why.).

CXM 520

CXM Account Management Customer Experience Management 520

Zendesk

APRIL 9, 2021

One way some brands attempt to get a handle on everything is through CXM, or Customer Experience Management. CXM is a company’s system for tracking, overseeing, and influencing every physical and digital touchpoint for customer interactions. With CXM, the company’s interests may initially be at odds with the customer’s.

CXM 98

CXM Customer Experience Digitalization Meetings 98

SmartKarrot

FEBRUARY 16, 2022

How has social media provided a level-playing field to customer experience in the business world? If improving customer service is the ultimate goal, then staying active and reaching out to customers on social media is a strategy to be adopted. Only 17% of customers believe digital companies care about their opinions.

Customer Experience 10

Customer Experience CXM B2B Artificial Intelligence 10