Strategic Account Management Association

SEPTEMBER 11, 2020

In strategic account management, companies have to address the never-ending question of how to differentiate themselves and gain market share. I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate.

CXM 520

CXM Account Management Customer Experience Management 520

Customer Think

FEBRUARY 1, 2024

In the past year, at least 24 new discoveries were made in the immature field of Customer Experience Management (CXM). As I write and talk about CX (Customer Experience), CS (Customer Service and Customer Success), and CXM, I continually realize there is still […]

CXM 113

CXM Customer Experience Customer Success Management 113

Customer Think

JANUARY 20, 2024

In an immature field like Customer Experience Management, there are plenty of new things to discover! When I’m writing, presenting, teaching, and discussing customer experience (CX), I often realize a new CX truth. Here is the first part of 24 superior CXM […]

CXM 69

CXM Customer Experience Management 69

Customer Think

MAY 8, 2023

Chief Customer Officer strategy varies widely, with a mix of defense and offense playbooks. Defensive plays in customer experience management (CXM) are in Service, Loyalty programs, Net Promoter System, and closed-loop Voice of the Customer (VoC).

CXM 78

CXM Onboarding Account Management Customer Experience 78

ReviewTrackers

APRIL 17, 2017

What is Customer Experience Management? Customer Experience Management (CEM or CXM) is a business and technology term used to describe the process or system for tracking, managing, and organizing every interaction between a customer and a company throughout the customer’s entire journey.

Customer Experience 36

Customer Experience CXM Management Media 36

Customer Think

SEPTEMBER 9, 2021

InMoment bolsters set of customer experience management (CXM) solutions with latest acquisition adding robust natural language processing (NLP), and machine learning (ML) to InMoment's XI Platform.

CXM 52

CXM Acquisition Customer Experience Management 52

SmartKarrot

AUGUST 17, 2020

What is customer experience (CX)? In short, the customer experience encompasses every interaction a brand has with its customers. Delivering a great customer experience paves the way for business success. Satisfied customers who promote your brand to their friends, family, and peers are invaluable.

Customer Experience 19

Customer Experience CXM Advertising Customer Success 19