Strategic Account Management Association

FEBRUARY 3, 2022

It’s how faithfully (and effectively) we execute on these principles that makes the difference. Many of us still can’t hop on planes and sell face-to-face—or at least not as much as we want to—and our customers are grappling with their own sets of shifting priorities made more urgent by forces beyond their control.

Account Planning 400

Account Planning Supply Chain Prioritization Digital Transformation 400

Hubspot Sales

JUNE 8, 2020

You have to manage heightened expectations, battle against a multitude of competitors and make sure you have time to meet the needs of everyone in your pipeline. The positive experiences you create for your customers adds to the longevity and success of every business. How To Fix: Let the prospect make the next move.

B2B 91

B2B Sales Decision-making Marketing 91

Showpad

OCTOBER 9, 2020

Customers are not just buying based on price anymore; they’re buying based on the experience they have with a company. In fact, 77% of B2B buyers feel that making a purchase is too complicated and time consuming. The only way to provide value to the buyer is to be customer obsessed and know your customers deeply.

Co-Creation 40

Co-Creation Healthcare B2B Customer Knowledge 40

Zendesk

JUNE 28, 2022

While some sales reps may come in with sharper instincts or more charisma than others, we know there are still dozens of techniques and tactics that can be taught to foster a more successful all-around sales rep—and the data backs it. MEDDIC Academy aims to make enterprise sales easy. Get ready to practice your note-taking skills.

Sales Training 52

Sales Training B2B Sales Profitability 52