Strategic Account Management Association

FEBRUARY 3, 2022

It’s how faithfully (and effectively) we execute on these principles that makes the difference. Many of us still can’t hop on planes and sell face-to-face—or at least not as much as we want to—and our customers are grappling with their own sets of shifting priorities made more urgent by forces beyond their control.

Account Planning 400

Account Planning Supply Chain Prioritization Digital Transformation 400

Hubspot Sales

JUNE 8, 2020

You have to manage heightened expectations, battle against a multitude of competitors and make sure you have time to meet the needs of everyone in your pipeline. The positive experiences you create for your customers adds to the longevity and success of every business. How To Fix: Let the prospect make the next move.

B2B 90

B2B Sales Decision-making Marketing 90

Showpad

OCTOBER 9, 2020

Customers are not just buying based on price anymore; they’re buying based on the experience they have with a company. In fact, 77% of B2B buyers feel that making a purchase is too complicated and time consuming. The only way to provide value to the buyer is to be customer obsessed and know your customers deeply.

Co-Creation 40

Co-Creation Healthcare B2B Customer Knowledge 40

Zendesk

JUNE 28, 2022

Companies willing to invest in sales training are 57 percent more effective than rival companies that make no such investments. Companies willing to invest in sales training are 57% more effective than rival companies that make no such investments. MEDDIC Academy aims to make enterprise sales easy. Enterprise sales training.

Sales Training 52

Sales Training B2B Sales Profitability 52