Strategic Account Management Association

SEPTEMBER 11, 2020

I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate. It is absolutely essential to success today. Customer success is focused on retention, loyalty and advocacy.

CXM 520

CXM Account Management Customer Experience Management 520

SOAR Performance Group

JANUARY 13, 2023

In recent years, buyers are noticeably changing their decision-making processes. The post Tailoring the Buyer and Customer Experience to Address Changes in Decision Making appeared first on SOAR Performance Group.

Decision-making 52

Decision-making Customer Experience Sales Value Selling 52

DemandFarm

APRIL 13, 2023

Key Account Management Glossary: 65 Crucial Account Management Terms Explained Account Hierarchy: Account Hierarchy is the structure and organization of key accounts within a company visualized in a hierarchical system of decision-makers and stakeholders.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

SBI

OCTOBER 27, 2020

Next, with buyers so focused on the economics of a good purchase decision (or the cataclysmic consequences of a bad one) I would tackle better value communication and quantification. The key is to enable sellers to focus on business value and outcomes early. It’s not just the toolset, but the skillset and mindset that matter.

Facilitation 43

Facilitation Communication B2B Decision-making 43