The Four Buying Influences to Identify in Manufacturing Sales
Miller Heiman Group
JULY 30, 2019
In the past, manufacturing sellers could succeed by working with one or two decision-makers, developing friendships with handshake deals were agreed upon at the ballgame, on the golf course or during extravagant dinners. This statistic is reflected in sellers’ performance, as the World-Class Sales Practices Report revealed only 56.9%
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