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Six Buyer Excuses and How to Respond

Revenue Storm

Well, maybe not, because you may have been told one of the following buyer excuses: #1: “I am the decision maker.” – This is the classic of all deceptions. In a complex B2B sales cycle, there is rarely one decision maker. 5: “The procurement process will be easy.” – It never is! 2: “I am very interested.

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The Four Buying Influences to Identify in Manufacturing Sales

Miller Heiman Group

In the past, manufacturing sellers could succeed by working with one or two decision-makers, developing friendships with handshake deals were agreed upon at the ballgame, on the golf course or during extravagant dinners. This statistic is reflected in sellers’ performance, as the World-Class Sales Practices Report revealed only 56.9%

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How complex is your complex sale? An analogy with Judo belts

KAM With Passion

In the world of B2B sales, the term of complex sales is a well-accepted term but what does it mean exactly? The core definition states that a B2B sale is complex when several people are involved in the purchase decision. Is this sufficient to capture the degree of complexity of a sale situation?

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Chief Customer Officer: A Direct Competition to Chief Marketing Officer or a Resourceful Ally

SmartKarrot

A purchase decision is determined by customers- they will look at a positive experience over anything else. The CCO is more of a voice of the customer in all company decisions. A CMO previously focused on procuring leads for the sales team. This is undoubtedly the age of the customer. CMO+CCO= Great for the Company.

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A Step-by-Step Guide to Landing Your First Enterprise Client

SmartKarrot

In this write-up, I will first explain what makes enterprise clients different and then take you through the all-important enterprise sales terminology that every B2B SaaS company should know. What makes enterprise clients different? . Important enterprise sales terminology that every B2B SaaS company should be aware of.