Six Buyer Excuses and How to Respond
Revenue Storm
MARCH 14, 2023
Well, maybe not, because you may have been told one of the following buyer excuses: #1: “I am the decision maker.” – This is the classic of all deceptions. In a complex B2B sales cycle, there is rarely one decision maker. 5: “The procurement process will be easy.” – It never is! 2: “I am very interested.
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