Remove Customer Success Remove Decision-making Remove Procurement Remove Sales Environment
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The Four Buying Influences to Identify in Manufacturing Sales

Miller Heiman Group

In the past, manufacturing sellers could succeed by working with one or two decision-makers, developing friendships with handshake deals were agreed upon at the ballgame, on the golf course or during extravagant dinners. This statistic is reflected in sellers’ performance, as the World-Class Sales Practices Report revealed only 56.9%

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Chief Customer Officer: A Direct Competition to Chief Marketing Officer or a Resourceful Ally

SmartKarrot

This is undoubtedly the age of the customer. Being customer-driven and data-driven is important. A purchase decision is determined by customers- they will look at a positive experience over anything else. Customer experience is now a priority for any company. Should the CMO oversee customer experience?

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A Step-by-Step Guide to Landing Your First Enterprise Client

SmartKarrot

In this write-up, I will first explain what makes enterprise clients different and then take you through the all-important enterprise sales terminology that every B2B SaaS company should know. What makes enterprise clients different? . Important enterprise sales terminology that every B2B SaaS company should be aware of.