Miller Heiman Group

JULY 30, 2019

However, four common buying influences in manufacturing include: Procurement: Also called Purchasing in some organizations, these buying influences are primarily concerned with price. Your seller can leverage this information to tailor their messaging around your reliable supply chain and how it has helped your customers.

Manufacturing 61

Manufacturing Supply Chain Procurement Decision-making 61

SmartKarrot

FEBRUARY 25, 2022

Should the CMO oversee customer experience? In the traditional sense, customer experience and customer service were under the CMO or the chief digital officer. The increasing importance of customer success and customer experience has forced a power shift. CMO+CCO= Great for the Company.

Marketing 10

Marketing Customer Experience Procurement Customer Success 10

SmartKarrot

SEPTEMBER 1, 2022

Important enterprise sales terminology that every B2B SaaS company should be aware of. Your new sales environment will only stabilize if specific conceptual pillars are provided. Some sales concepts can show founders are equally clueless, just as catchphrases show a salesperson knows nothing about business or engineering.

Suppliers 10

Suppliers Insurance Energy and Utilities B2B 10