Remove Customer Success Remove Meetings Remove Procurement Remove Sales Environment
article thumbnail

The Four Buying Influences to Identify in Manufacturing Sales

Miller Heiman Group

However, four common buying influences in manufacturing include: Procurement: Also called Purchasing in some organizations, these buying influences are primarily concerned with price. Your sellers should address how your reliable supply chain always meets customer deadlines and how your superior product quality helps end-users perform better.

article thumbnail

Chief Customer Officer: A Direct Competition to Chief Marketing Officer or a Resourceful Ally

SmartKarrot

Should the CMO oversee customer experience? In the traditional sense, customer experience and customer service were under the CMO or the chief digital officer. The increasing importance of customer success and customer experience has forced a power shift. The difference between a CMO and CCO is thin.

article thumbnail

A Step-by-Step Guide to Landing Your First Enterprise Client

SmartKarrot

The contract negotiation is the last of several challenges you must clear up, including introductions, calls, meetings, follow-up emails, and demonstrations. It is challenging and labor-intensive to develop a product that meets all the requirements of an enterprise organization. Enterprise clients can hire the top employees.